Our History
FoodSource Lure Corporation was formed for the purpose of commercializing a breakthrough fishing lure technology that was developed by fisheries and food scientists at Auburn University.
Auburn's talented development team included Dr. Russell Wright from the Department of Fisheries and Allied Aquacultures, and Dr. Jean Weese and Dr. Leonard Bell from the Department of Nutrition and Food Science.
The number of stores carrying FoodSource-brand fishing lures has grown exponentially every year since its inception. FoodSource lures now are sold in 4000 stores in the U.S., Canada and overseas.
In fall 2007 the Company expanded into the hunting category with a series of hunting attractants in a solid gel format.
The Company is developing even more products using its patented 100% Real Food™ formula. New products include: bait for oral delivery of pharmaceuticals to wildlife; ground mole worms for lawn & garden use; oral delivery vehicles for pet medicine and livestock medicine; training/transitional feed for young fish; and treats for pet fish and land turtles, to name a few.
The Company's offices and manufacturing facilities are located in Birmingham, Alabama.